Parfums Christian Dior

Venue: ION Orchard and Marina Bay Sands

About Parfums Christian Dior

Parfums Christian Dior, commonly known as Dior Fragrances, is a prestigious brand in the world of perfumes and cosmetics. It is a subsidiary of the renowned French fashion house, Christian Dior SE. The brand was founded in 1947 by Christian Dior himself, who sought to create fragrances that embodied the elegance and femininity of his couture creations. Dior’s first fragrance, Miss Dior, was an instant success and marked the beginning of a long and illustrious legacy in the perfume industry.


Our leather artisans were stationed at retail stores to engage passing shoppers. In addition to their initials, customers have a choice of embossing the iconic Dior’s Star symbol or the Bee logo on their branded luggage tag. These embossing mould of these symbols were specially custom made for the campaign.

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