Kate Spade Unlock Your Heart Marketing Campaign & Launch of New Jewel Changi Store

Venue: ION Orchard & Jewel Changi

Our pop-up embossing station drew large crowds into the Kate Spade store as we sparked many curious minds. Our leather artisans completed more than 200pcs of Kate Spade’s tags within a day.

Hides and Thread were also delighted to be able to be part of Kate Spade’s media opening at Jewel Changi and also had the opportunity to have a first look at the HSBC Rain Vortex!





About Kate Spade

Kate Spade is a prominent fashion brand known for its distinctive and playful designs that exude a sense of youthful sophistication. The brand was established in 1993 by Kate and Andy Spade, initially offering a collection of stylish and vibrant handbags. Kate Spade’s vision was to create accessories that were both functional and fashionable, combining practicality with a sense of whimsy. The brand quickly gained recognition and popularity, becoming a symbol of modern, preppy chic. Alongside its handbags, Kate Spade expanded its product range to include clothing, shoes, jewelry, and home decor, all characterized by bold colors, graphic prints, and a fresh, optimistic aesthetic. The brand’s unique blend of timeless elegance and quirky charm resonated with a wide audience, making Kate Spade a beloved name in the fashion industry.

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